Plus-Size Swimwear Company Channels Sports Illustrated Cover for New Campaign


Swimsuits for All, a company that specializes in trendy women’s swimwear, enlisted the help of blogger Gabi Gregg
and three plus-size models for their “Sexy at Every Curve’’ summer campaign and calendar. Models Jada Sezer and Shareefa J joined former Vogue Italia cover girl Robyn Lawley to round out the beachside shoot and recreate their own rendition of this year’s 50th anniversary Sports Illustrated cover. The trio channeled SI models Nina Agdal, Lily Aldridge, and Chrissy Teigen, in one shot, wearing nothing more than a bikini bottom and their sun-kissed smiles.

“I think it’s sad that the representatives of women in mainstream culture are usually so small,’’ said Gregg in a video for the campaign. “Because we have such a diversity of sizes in the real world. What happens is, I think so many women see those girls and think that they have to look like them, and I know that plus-size models and bloggers like myself are really helping change that.’’


The four models discussed the difficulty of finding a swimsuit that fits and the struggles that go with conforming to the ideal, ever-shrinking bikini portrayed by the media. Lawley, who penned a piece for the Daily Beast on the dangers of negative body image as portrayed by the fashion industry last year, even confesses to wearing “bras and knickers that looked like swimsuits,’’ because she could not find a bikini or bathing suit in her size.

“I think there need to be more publications and campaigns [like this one], so people can look at these things and think, ‘Wow — I look like these women and they look confident and sexy, and they’re portraying my body shape,’’’ added Sezer.

The company featured photos of the four in what they’ve deemed the “first ever curvy swimsuit calendar.’’ The site proclaims, “Having curves doesn’t mean you can’t look and feel sexy in a swimsuit.’’

“I’m so glad to be part of something that portrays a really healthy image for young girls so they can feel confident when they’re growing their lumps and bumps, to know that it’s normal and that not everyone has to be a stick insect and not everyone has to be big,’’ said Shareefa J. “You can just be you and that’s fine.’’


h/t Buzzfeed

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