Local Target stores are selling a T-shirt called the “Boston Local Pride Hoods Tee,” undoubtedly hoping you’ll want to show off your city love in apparel covered in a map of Boston’s neighborhoods.
There’s just one problem: The T-shirt is rife with errors.
On the tee’s navy blue map, Jamaica Plain is spelled “Jamaca Plain,” and Southie is spelled “Southy.” There’s a new super-neighborhood called “Central,” made up of what used to be the Beacon Hill, Chinatown, Downtown, North End, and West End neighborhoods. (Or, alternatively, it could be “Charlestown Central”—note that there’s no dividing line.) And of the 23 official Boston neighborhoods listed on the City of Boston website, the shirt also omits Allston, Bay Village, and Mission Hill.
A Twitter user reported finding the T-shirt at Target’s newly opened Central Square location on Monday evening, and Boston.com found it for sale at Target’s Fenway location Tuesday morning and on the store’s website for $14.99.
Jessica Carlson, a spokeswoman for Target, told Boston.com that the company would be discontinuing the shirt. “We will be pulling that T-shirt from our assortment,” Carlson said. “We apologize for any disappointment this may have caused.”
This isn’t the first time a big-box store has made a Massachusetts apparel blunder: Last year, Walmart reportedly sold a shirt featuring the state of Maryland shaped a whole lot like the Bay State.