How about getting your sweat on for your next girls’ night out? New Balance is celebrating 25 years of supporting the Susan G. Komen Foundation with a“Pink Laces’’ fun run around the city. On Oct. 8 at 6 p.m., the Boston-based fitness company will sponsor the run led by blogger host Sherri D’Alessandro of funfitflavor.com.
The race will start at the New Balance Experience Store at 583 Boylston Street. Dana-Farber cancer researcher Dr. Priscilla Brastianos will speak on 25 years of progress in breast cancer research and treatment. Appetizers and drinks will be served and premium gift bags will be given out.
The event is part of “New Balance’s Girls’ Night Out,’’ an initiative announced in May for women to connect and work out together. New Balance’s new vision of a “Girls’ Night Out’’ includes an app (GNO Meet Up) for women to find each other for group runs and fitness activities.
“Girls’ Night Out is inspired by women doing what they love – connecting with friends and sharing a night out,’’ said Norma Delaney, Senior Manager of Global Advertising and Brand Strategy for New Balance, in a press release. “The program is designed to provide easy-to-use tools to enrich women’s busy lives so that they and their friends can be challenged, rewarded, educated, entertained, pampered, and most importantly, connected, to experience what they enjoy most – fitness and friends.’’
Follow along on Twitter and Facebook with #LaceUp365 and #NBGNO.