Trillium has a new beer named for trucks that get ‘Storrowed’

On Thursday, Trillium Brewing Company caused a stir online when it posted a photo on Instagram of what appeared to be one of its trucks crumpled and mangled, the victim of a “Storrowing.”

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A post shared by JC Tetreault (@trilliumbrewing) on Feb 1, 2018 at 2:47pm PST

As it turns out, the image was Photoshopped (you can see the original photo sans the Trillium logo in this NECN article), and was a marketing ploy to announce the release of the brewery’s new beer, Trillium Storrowed.

Our latest Double IPA serves as a Public Service Announcement to warn against the Boston phenomenon of lodging a box truck under a low clearance overpass on Storrow Drive. While it’s a sporadic phenomenon that can snarl traffic for hours, Storrow Drive claims most of its victims during college move in weekend, typically around Labor Day. Be sure to heed the Low Headroom Warnings at the Storrow Drive entry points! Storrowed Double IPA presents as a deeply hazy, warm yellow/orange hue. Leading with a dank nose of sweaty pineapple, mangosteen, and stone fruit and follows with intensely juicy flavors of overripe mango, pear flesh, notes of grapefruit pith, and a background hit of raw sugar. That hint of sweetness is balanced by low bitterness to round out Storrowed as a smooth, delicious, drinkable Double IPA. Hopped with Vic Secret & Citra. 8.4% ABV Available at both breweries today! (3) 4-pack limit per person ($20.20 each).

A post shared by JC Tetreault (@trilliumbrewing) on Feb 2, 2018 at 7:29am PST

According to the brewery’s website, Storrowed is a Double IPA with “a dank nose of sweaty pineapple, mangosteen, and stone fruit,” as well as “intensely juicy flavors of overripe mango, pear flesh, notes of grapefruit pith, and a background hit of raw sugar.”

Cans of Storrowed are now available at both Trillium’s Boston and Canton breweries.