Zach Braff’s ‘Wish I Was Here’ trailer tugs at heartstrings

Actor Zach Braff attended The 10th Anniversary LG Music Lodge At Sundance With Elio Motors And Tervis on Jan., 19.
Actor Zach Braff attended The 10th Anniversary LG Music Lodge At Sundance With Elio Motors And Tervis on Jan., 19. –Getty Images for LG Music Lodge

The trailer for Zach Braff’s latest film, “Wish I Was Here,’’ has racked up almost a million views in 24 hours and the nearly two minute clip pulls at heartstrings like a harpist on steroids.

Any Millennial who swooned over Andrew Largeman’s floating-through-space character in 2004’s “Garden State’’ (also written, directed, and starring Braff) will likely cling to the mid-life crisis-fighting Aidan Bloom in Braff’s latest directorial work.

More than 46,000 people raised just over $3 million to fund the project via a Kickstarter campaign, with the promise of prizes for their donations of $10 or more. Souvenirs ranged from copies of the film’s soundtrack ($10 donation) to a visual effects credit on the finalized film ($9,000 donation).

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Braff chose Kickstarter as the platform to fund his project after seeing the success of the “Veronica Mars’’ film campaign.

“After I saw the incredible way ‘Veronica Mars’ fans rallied around Kristen Bell and her show’s creator Rob Thomas, I couldn’t help but think (like I’m sure so many other independent filmmakers did) maybe there is a new way to finance smaller, personal films that didn’t involve signing away all your artistic control,’’ he wrote on the site.

You can catch “Wish I Was Here,’’ featuring Braff’s buddy Donald Faison, Jim Parsons, Mandy Patinkin, Ashley Greene, and Kate Hudson, in theaters July 2.

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