The most anticipated 2018 Super Bowl commercials, according to YouTube views

Watch the ads that are getting the most buzz before Sunday's big game.

Super Bowl advertisement from Duracell. –Duracell

Super Bowl LII is mere days away, and the New England Patriots and Philadelphia Eagles won’t be the only ones duking it out. Companies have started releasing their commercials ahead of kickoff, vying for consumer attention.

The 2018 ad lineup is brimming with celebrity cameos, including one from Cambridge native Matt Damon. The spots, which reportedly cost more than $5 million for 30 seconds of airtime, showcase the best advertisers have to offer, from a heartfelt spotlight on an Olympic athlete to one about Amazon’s Alexa losing her voice.

If you’re itching to see what has been whipped up this year, look no further than the 18 commercials and teasers below, ranked by number of YouTube views they had at the time of this article’s publication.


1. Groupon, “Who Wouldn’t” (6,960,793 views)

2. Budweiser, “Stand By You” (6,297,100 views) 

3. Amazon, “Alexa Loses Her Voice” (4,424,785 views)

4. Michelob Ultra, “The Perfect Fit” (3,945,680 views)

5. Pringles, “Wow” (3,740,196 views)

6. NBC Sports, “Winter Olympics Best of U.S.: Lindsey Vonn” (2,951,044 views)

7. Jack in the Box, “#JackvsMartha” (720,142 views)

8. Squarespace, “Should You Make a Website? Here’s Why Keanu Reeves Did.” (650,179 views)

9. Duracell, “Hoodie” (587,926 views)

10. Doritos, “Doritos Blaze vs. Mtn Dew Ice” (522,610 views)

11. Skittles, “Sandwich” teaser (498,553 views)

12. Lexus, “Marvel Studios’ Black Panther” (298,757 views)

13. M&M’s, “Human” (206,757 views)

14. Universal Parks & Resorts, “Peyton Manning: Vacation Quarterback” (80,028 views)

15. Stella Artois, “ & Stella Artois” (53,528 views)

16. Febreze, “The Only Man Whose Bleep Don’t Stink” (39,415 views)

17. Tide, “Bradshaw’s Locked Out” teaser (36,501 views)

18. Hyundai, teaser (23,928 views)