Tom Brady

Tom Brady just launched a production company

The name is a homage to when he was drafted by the Patriots in 2000.

Tom Brady announced the launch of his production company Monday. Nic Antaya/Boston Globe

Tom Brady made an important announcement about his future on Monday – just not the one that everyone is waiting for.

On Instagram, the quarterback announced the launch of 199 Productions, a multi-platform production company that will include documentaries, feature films, and television shows, according to Deadline.

The name is a homage to when the New England Patriots drafted him as the 199th pick in the 2000 NFL Draft.

“When I was the 199th NFL draft pick in 2000, I knew I needed to work hard every day to prove myself,” Brady wrote on Instagram. “Launching a production company is no different […] I believe in the essence of teamwork, and I have no doubt, or 199 Productions team and partners will create inspiring content to share with the world.

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“Stay tuned.. exciting times are ahead, both on and off the field.”

Brady has partnered with Joe and Anthony Russo, who directed Avengers: Endgame, one of the highest-grossing films of all-time, and their studio AGBO Films. Gotham Chopra, who was the executive producer of Brady’s Emmy-winning Tom vs. Time series, will help direct the group’s first production: “Unseen Football.”

“[“Unseen Football”] is described as a fast-paced, incandescent, big-screen 3D adventure documentary designed to take viewers into the invisible realms of football, guided by the most successful quarterback in NFL history,” according to Deadline. “The docu will be a love letter to his sport and Brady will introduce innovative aspects of the game at every level.”

There is no release date for the project. Brady officially becomes a free agent on March 17.

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