FOR IMMEDIATE RELEASE
THE LATE ONES ANNOUNCE UPCOMING SINGLE RELEASE “TELL ME NOT”
OUT FRIDAY, MAY 24TH
VIA TASTEMAKER LABEL EASY STAR RECORDS
(Laie, Hawaii) - Rising conscious hip-hop band The Late Ones are set to release their upcoming single release “Tell Me Not” on Friday, May 24th via tastemaker label Easy Star Records! Brothers Tui Avei (Lead vocals), and Tau Avei (Vocals), along with cousin Josh Brunson (Vocals) are the voices of the group. Built on a roots reggae foundation with influences from various genres like Hip-hop, R&B, and jazz, The Late Ones’ unique blend of style, and harmony shapes a youthful, yet old school reggae vibe.
Born in Gardena, California, The Late Ones harness something undeniably special. Rooted in Samoan culture, and complemented by the group’s African American heritage, the familial bond between the three members transcends throughout the group’s conscious lyrics and catchy melodies. The name “The Late Ones” pays tribute to all of the late and great revolutionaries who have come and gone like Bob Marley, Tupac, Jimi Hendrix, Steve Biko, and John Lennon, just to name a few. It is the fusion of each revolutionary story, struggle, and message that inspires and resonates with The Late Ones' own story, struggle, and love for all genres of music. That is the “L81Z” sound.
The band’s new single “Tell Me Not” is a soulful track track about authenticity in relationships. Conscious lyrics flowing over a solid beat, a funky bassline, and smooth guitar licks create a sonic appeal reminiscent of great hip hop collectives like The Fugees and The Roots. “The inspiration behind Tell me not comes from the unconditional love and support that we receive from that one girl who through thick and thin , has stood by your side,” says the band.
Recorded in 2017 with Noah Cronin at his studio in Kalihi, Oahu, Hawaii, “Tell Me Not” came to fruition out of pure chance. “It really wasn’t a decision to record there, it just kind of happened to be perfectly honest,” says Tau. Imua Garza from The Opihi Pickers played the guitar licks over the track, and Tau notes, “we were very happy to have him bless the track for us.”
The Late Ones bring a youthful presence to the reggae community. With their upcoming release “Tell Me Not,” the band hopes to push their music and message beyond their tight knit homeland of Hawaii. The band will hit the ground running this spring to tour across the US. Look out for upcoming tour dates here, and check out their new single “Tell Me Not” on Friday, May 24th via tastemaker label Easy Star Records!
Upcoming Tour Dates:
APR 30 - Athens, GA - Live Wire Athens
MAY 01 - Charleston, SC - Charleston Pour House
MAY 02 - Black Mountain, NC - Pisgah Brewing Company
MAY 04 - South Kingstown, RI - Ocean Mist
MAY 05 - New York, NY - Rockwood Music Hall
MAY 07 - New Haven, CT - The State House
MAY 08 - Cambridge, MA - La Fabrica Central
MAY 10 - Newark, OH - DankHouse Brewing Company
MAY 11 - Marion, IA - The Famous Mockingbird
MAY 15 - Denver, CO - Ophelia's Electric Soapbox
MAY 16 - Colorado Springs, CO - The Black Sheep
MAY 17 - Pueblo, CO - Brues Alehouse Brewing Co.
MAY 19 - Salt Lake City, UT - Soundwell SLC
MAY 24 - Monterey, CA - Planet Gemini Taqueria & Club
For Press Inquiries Please Contact:
Press Junkie PR // (512) 382-7953
Kelly Hafner // firstname.lastname@example.org
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