IN "VIDEO MARKETING AND BROADCASTING" YOU'LL LEARN WHY YOUR BUSINESS, YOUR NONPROFIT OR YOU NEED TO USE VIDEO--ESPECIALLY LIVE, STREAMING VIDEO--IN YOUR MARKETING. WE'LL COVER THE BASICS THAT WILL HELP YOU PROMOTE YOUR BUSINESS, YOURSELF AND/OR YOUR FAVORITE CAUSE! Your admission fee of $55 will also get you access to a private Facebook Group where you can follow up and ask questions of the presenters, and see some further tutorials, forever...
The workshop covers how to develop a video marketing plan that is strategic and effective. You'll learn what equipment you'll need and the best practices for shooting videos that get noticed. We'll explore some free or inexpensive tools that will help you shine.
The second half of the workshop is devoted to how you can stream live to your existing audience and how this technology can reach a broader audience. The relationship-building capacity of live streaming video can bring in potential customers or donors. In a live demonstration, you'll learn how Facebook Live and Instagram Stories are used to reach customers. You'll learn how to broadcast from a Facebook Business Page, Facebook Personal Profile, Instagram, YouTube and/or SnapChat site.