Sam Adams is re-releasing its Pride Week beer, and throwing a party to celebrate

"Love Conquers Ale" is back.

Sam Adams Pride beer 2019
A can of Love Conquers Ale. –Courtesy of The Boston Beer Company

Pride 2019 is around the corner, and Sam Adams has rainbow-hued cans ready.

The brewery will host a beer garden party at its Jamaica Plain location on Wednesday, June 5 to celebrate both Pride Week and the re-launch of its beer for the occasion, “Love Conquers Ale.”

Debuted in 2018, the brew is a blackberry basil lime gose, “a refreshing twist on the Gose style that celebrates all the color, unique spirit, and undeniable energy of Pride week,” according to an event description. It will be available on draft and in four-packs, with $1 from each pint and $2 from each pack going toward Boston Pride.


For the party, the libation-makers will supply brewery-exclusive beers on tap, pretzels by Boston Pretzel, and an array of bites for purchase by LGBTQ vendors. Additionally, they’re bringing in all-male dance crew Queens With A Mission.

A $15 general admission ticket includes a sample of “Love Conquers Ale,” one 16-ounce beer, a pretzel, and the dance performance. For an additional $15, a “Can Package” ticket will get you all of the aforementioned, plus a four-pack of the Pride beer.

Love Conquers Ale Beer Garden Takeover; Wednesday, June 5 from 6 p.m. to 9 p.m.; Samuel Adams, Jamaica Plain; $15 – $30; 21+