Beer

Sam Adams is buying beer for people who receive a COVID-19 vaccine

The beer company will send $7 to the first 10,000 people who enter.

Sam Adams wants to buy you a beer. John Bohn / Globe Staff

By Erin Kuschner

April 8, 2021

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Mass. reports 1,571,073 people have been fully vaccinated against COVID-19

So you’ve received your first — maybe second! — COVID-19 shot and are looking to celebrate. How about a free beer?

Starting April 12, Samuel Adams will send beer money to the first 10,000 people who post a photo of their vaccination sticker or Band-Aid to Instagram or Twitter. The post must include the hashtag #shotforsam and the tag @samueladamsbeer. Participants should then keep an eye out in their DMs for a message from the beer company to see if they’ve been selected. Don’t have Twitter or Instagram? You can also e-mail a photo of your Band-Aid or sticker to [email protected].

If you’ve been chosen to receive beer money, here’s how it works: Sam Adams will send $7 through Cash App, which you can use to buy a drink at your favorite bar or restaurant. The offer is valid April 12 to May 12 or until 10,000 eligible entries are received. Participants must be 21 or older.

Sam Adams isn’t the first company to offer an incentive for getting the COVID-19 vaccine. In May, Krispy Kreme announced that anyone who shows their vaccination card will receive a free glazed doughnut. And in the North End, Pauli’s is offering its $10 signature sandwiches free of charge to customers who present their vaccination card; the offer is valid every Monday from 2 p.m. to 3 p.m.