September brought new Dunkin’ menu items such as stuffed bagel minis and the return of the pumpkin spice latte. But apparently the coffee and doughnut company is aiming for something more viral than pumpkin spice this fall.
“The Charli,” which debuted Sept. 2, is a new Dunkin’ drink based on the go-to order of 16-year-old Charli D’Amelio, who is currently the most followed person on TikTok with 84.8 million followers. D’Amelio, a Connecticut native, has regularly expressed her love both for Dunkin’ and her signature dance moves.
“Now, Charli and Dunkin’ are taking their long-brewing mutual crush to the next level, making their relationship official and delivering the duet her fans have been asking for,” according to a Dunkin’ press release.
The Charli beverage is a cold-brew coffee with whole milk and three pumps of caramel swirl.
In addition to bringing a TikTok star’s likeness to the official Dunkin’ menu for the first time, a “Dunkin’ x Charli” contest launches Sept. 9, offering fans the chance to virtually meet Charli.
You can expect to see Charli and Dunkin’ on each other’s social media pages all month long, too. Dunkin’ released an official song “The Charli” on TikTok.
@charlidameliogot my own song and it just hits different. show me how you “do the charli” while you drink ‘the charli’ using ##charlirunsondunkin!! @dunkin ##ad
Earlier this month, Charli teased the partnership while sporting Dunkin-inspired nail polish.
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