Food News

Godiva will close all of its North American stores by March, including 5 in Mass.

The chocolatier was heavily impacted by the pandemic.

A Godiva cafe
A Godiva cafe. Godiva

Godiva fans have just a couple months left to shop in-store for the company’s luxurious chocolate truffles.

According to Business Insider, the chocolatier announced Sunday that it will close all 128 of its brick and mortar locations in North America, including Godiva cafes. The company attributed the closures to a decrease in demand for in-person shopping due to the coronavirus pandemic.

Godiva did not immediately respond to Boston.com’s request for comment.

The closures, which will be completed by the end of March, include five locations in Massachusetts: the Prudential Center, Burlington Mall, Wrentham Village Premium Outlets, South Shore Plaza Mall, and Natick Mall.

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The news is a departure from 2019 when Godiva opened its first U.S. cafe in New York, with plans to open 2,000 cafes over six years. The company currently operates roughly 5,000 chocolatiers in 100 countries, and plans to keep its retail outlets in the Middle East, Europe, and greater China. For North American fans, its products will still be available to purchase online and in grocery stores and retail partners.

Massachusetts chocolate lovers won’t be left in a lurch by Godiva’s closings, though. There are plenty of excellent local chocolatiers to shop from, including EHChocolatier, Chocolate Therapy, and Harbor Sweets.

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