Wachusett Brewing is launching a new line of boozy bubbles this spring.
The Westminster-based brewery has introduced spiked seltzer products called “Nauti Seltzer,’’ which will hit shelves in Massachusetts and across New England in early April, Wachusett Brewing’s director of sales and marketing, TJ Morse, told Boston.com.
The new brand identity was created under the company’s newly established Craft Cocktail Company DBA. The seltzers, referred to as “premium malt beverages,’’ come in raspberry, lemon-lime, grapefruit, and cranberry flavors.
Morse said the company was interested in getting into the booming spiked soda business. Its new product is aimed at health-conscious consumers looking for an alternative to traditional beer, he said.
“We produced a hard root beer earlier, but it never went to market because we didn’t feel right selling a product that was 400 calories per serving, with a pound of sugar per gallon of product,’’ he said. “We didn’t believe in it and wanted to create a healthier alternative to these soda products in the long run.’’
The seltzers are 110 calories per can.
Because of the seltzer’s malt base, it is brewed similarly to beer with malt and hops. Morse said the company purchased eight fermentation vessels specifically for the seltzer’s production at the Westminister location.
Wachusett President Ned LaFortune co-founded the brewing company best known for its Blueberry Ale in 1993 with Peter Quinn and Kevin Buckler. About 98 percent of its sales are in New England, according to Brewbound.