Curtis L. Blake and his brother S. Prestley Blake made a careful business decision when they opened an ice cream business in Springfield one hot summer evening in 1935 — a single storefront that grew into the Friendly’s ice cream and restaurant chain.
Their competitors charged a dime for two scoops. The Blakes only charged a nickel. “Our customers didn’t have any money and neither did we,’’ Curtis Blake told the Springfield Republican in 2017.
The line of customers stretched into the night and they made nearly $27.60 before closing — an impressive sum during the Great Depression.