America may run on Dunkin’, but does Dunkin’ know how Boston runs?
The coffee and doughnut chain’s Greater Boston and Southern New Hampshire Twitter account posted a seemingly innocent tweet on Wednesday morning, asking its fan base whether they were ready for iced coffee now that spring had arrived.
“Spring is officially here, Boston!” @DunkinBoston tweeted. “Are you switching back to Iced Coffee?”
Spring is officially here, Boston! ? Are you switching back to Iced Coffee? pic.twitter.com/KYLkFCuTfM
— Dunkin’ Boston (@DunkinBoston) March 20, 2019
The responses were swift and fierce.
Twitter users asked Dunkin’ if it was confusing Massachusetts with another state, if the account was a fraud, and whether this was a trick question. The consensus was clear: Bostonians never stop drinking iced coffee, and the temperature outside isn’t going to change that.