Flavortown is moving a whole lot closer to home.
Guy Fieri — bleacher of hair; champion of diners, drive-ins, and also dives — is opening his first Boston restaurant: Guy Fieri’s Tequila Cocina. The tequila-focused restaurant will open in partnership with Big Night Entertainment Group (BNEG) as part of BNEG’s Big Night Live, a 40,000-square-foot music hall within The Hub on Causeway.
Occupying 6,000 square feet within Big Night Live, Tequila Cocina will serve Latin street food for lunch and dinner, and feature 185 seats as well as an expansive bar and custom mural walls. Staying true to its namesake, Fieri’s latest restaurant will offer more than 100 tequilas.
Fieri is no stranger to Boston. The chef has filmed “Diners, Drive-Ins, and Dives” in the city (highlighting institutions like Rino’s Place in East Boston and Mr. Bartley’s Burger Cottage in Harvard Square), participated in the Guy Cooking with Best Buddies Food and Wine Festival (happening again this weekend), and even given the late Mayor Thomas M. Menino a ride around in his trademark Camaro.
“Boston has always been one of my favorite cities to hit for DDD… great people and even better food,” Fieri said in a press release. “So, to have the chance to start the party at Big Night Live with my Tequila Cocina, I couldn’t be more stoked!”
The Emmy Award-winning celebrity is also no stranger to tequila. Fieri recently teamed up with Van Halen singer Sammy Hagar to launch Santo Fino Blanco, an “old world” style tequila made with 100% Blue Weber agave. No word yet if their tequila will be on the menu at Tequila Cocina.
Fieri has been in Boston this week, posting Instagram photos and catching Wednesday’s Game 2 of the Stanley Cup Final between the Bruins and St. Louis Blues at the Garden, where he shared his feelings about the city with the Boston Globe.
“Driving down the road, looking at all these mom-and-pop places — you don’t get overtaken by the big box. It still has the feeling of mom and pop,” Fieri told the Globe. “I like Boston. Actually, like isn’t the word. I love Boston. It’s a big little city.”