The rules, it seems, just don’t apply anymore.
We’re scheduling conference calls to catch up with friends. Polar Seltzer released their summer collection while there’s still a few months left of spring. And The Alchemist, a Vermont brewery with a cult-like following that famously doesn’t distribute outside of its home state, has made two of its beers available in Massachusetts.
On Wednesday, Night Shift Distributing announced that it had partnered with The Alchemist to distribute Heady Topper and Focal Banger to various outposts in Massachusetts.
“We understand that we are all living in strange and stressful times and collectively, we hope that some happiness from Vermont will be a temporary distraction,” Night Shift shared in an Instagram post.
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@nightshiftdistro & @alch3mistb33r are really excited to partner together to bring the people of Massachusetts super fresh cans of #HeadyTopper and #FocalBanger! We understand that we are all living in strange and stressful times and collectively, we hope that some happiness from Vermont will be a temporary distraction. To find where to buy these beers at your local store (inventory cannot be guaranteed) please see the link in our bio; we will be updating it as accounts receive cases. Just don’t forget to recycle the can! Please continue to stay safe and drink great beer.
The breweries linked to an account list, detailing which Massachusetts stores would be receiving shipments of Heady Topper and Focal Banger, both of which have perfect scores on both RateBeer and BeerAdcovate.
The Alchemist closed its brewery and retail shop in Stowe, Vt. to the public on March 26. In a recent Instagram post, owners Jen and John Kimmich said that they “have been in a constant state of emergency planning for the past several weeks,” and that “our primary sales outlets — our own retail shop, local restaurants, and retailers in Vermont — are all seeing drastic reductions in sales.”