Restaurants

Two new ice cream flavors will land at Friendly’s in the coming months

The chain has a new owner, too.

Superman, a new Friendly's ice cream flavor
Superman, a new ice cream flavor at Friendly's. Friendly's

Friendly’s, the Massachusetts-based chain known for its towering ice cream sundaes, has a new owner — and a couple of new ice cream flavors.

On Tuesday, the company announced that it had been acquired by Amici Partners Group, a Connecticut-based investor group with a portfolio that includes Red Mango, Souper Salad, Humble Donut Co., and other fast-casual businesses. In a press release, Amici Partners indicated that it plans to keep the 130 corporate-owned and franchised Friendly’s locations open while also adding new ice cream flavors and bringing back customer favorites.

A representative for Friendly’s shared that there are currently two new flavors finalized. First up: Superman, a swirl of red, yellow, and blue fruit punch-flavored ice cream that will make its debut on March 15. This summer, Friendly’s will also launch Summer Breeze, featuring lemon ice cream with chunks of lemon candy and swirls of graham cracker.

The restaurant will also bring back a selection of sandwiches, including the Heinz 57 Burger, the Hot Honey SuperMelt, and the Vermonter Burger, along with buffalo chicken and Asian chicken salad.

“Friendly’s holds a special place in the hearts of its many loyal patrons, and we look forward to nurturing that legacy and creating new programs and menu items to meet the changing needs of our customers,” Craig Erlich, President and CEO of Amici Partners, shared in the release.

Amici Partners first announced its plans to acquire Friendly’s in November after the chain filed for Chapter 11 bankruptcy.

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