Taking social seriously
We all know social media engagement can have a significant impact on a job search. Not only do you need to be careful with what you publicize socially (to avoid a negative perception), engaging with certain groups can help catapult you into the right sphere of influence within a company. The majority of companies have a LinkedIn page. Take a look at the groups where employees are members and start to engage with them. Not only will it put you in a positive light with those who are seeing you interact in groups germane to them, but you will be well-versed on the topics they want to discuss come interview time.