How General Electric will find tech workers before they even apply for a job

GE has hired a Concord software company to help market job openings more aggressively online.

GE is trying to shift from being industrial to tech-focused.
GE is trying to shift from being an industrial giant to a tech-focused company. –(AP Photo/Gene J. Puskar, File)

With its change of headquarters, General Electric is also changing how it recruits top tech talent.

According to The Boston Globe, the industrial giant has hired a Concord software company to help market job openings more aggressively online with the goal being able to “find prospective employees well before they’re ready to send in a resume.”

GE hopes the initiative will mark a shift from being an industrial stalwart to a “digital industrial” leader.

To this end, GE has sold off its iconic appliance division and most of its financial services businesses, investing $15 billion to build software units into many of its industrial businesses, from jet engines to wind turbines.

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To compete with some of the largest software companies in the world, however, GE will have to invest in finding and retaining the most talented tech workers.

Relocating to Boston’s Seaport is a good start, but the Globe points out that Concord-based SmashFly Technologies Inc. can provide GE with software to market jobs to digital talent “using some of the same digital marketing tactics that an online retailer might use to sell you a pair of shoes.”

SmashFly’s product lets companies sift through publicly available information on the Internet — like Google and LinkedIn profiles — to find potential job candidates with the right qualifications. Recruiters can then contact those candidates to see if they’re interested in a new position.

The software also helps companies publish job openings on the internet and tracks which sources show promising results.

Read the full Globe story here.

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