Suffolk University taps edgy Big Apple ad agency to help tell ‘the Suffolk story’

DeVito/Verdi, a New York agency whose edgy ads for Legal Sea Foods have sometimes miffed the bluenose crowd, has been hired by Suffolk University to help raise the school’s awareness.

In a press release, Suffolk University said it is partnering with DeVito/Verdi on a marketing and communications effort to build brand awareness and communicate the achievements, advancements, and appeal of the Boston-based university. One campaign objective: “To share the Suffolk story.’’

The release made no mention of the size of the advertising budget for the campaign.

Besides Legal Sea Foods, DeVito/Verdi said that it has done work for such clients as Herb Chambers, Kohl’s, Sony, Canon, Esquire Magazine, Men’s Wearhouse, Grey Goose Vodka, EPC Cigar Co., Massachusetts General Hospital, and Sports Authority.


A 2013 ad campaign from Legal Sea Foods embraced an inside joke at the restaurant company, a standard response to dumb things people say and do. The punchline: People making foolish choices aren’t eating enough fish. The Legal ads took that idea and ran with it, playing up the virtue of fish as “brain food.’’

An earlier campaign for the seafood chain made humorous references to gay cowboys, dead grandpas, and Jesus.

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