Brand Finance survey: EMC has the state’s most valuable brand

Massachusetts may be fertile ground for start-ups and big ideas, but as a home to big brands, it trails such states as California and New York.

That’s one conclusion to be drawn from a survey called Brand Finance US 500; the survey was developed by Brand Finance, a brand valuation consultancy.

Collectively, the total brand value of America’s top 500 brands is $2.5 trillion, according to Brand Finance.

Apple Inc. of California is the country’s most valuable brand with a brand value of $105 billion; Apple is the first and only brand to be valued at more than $100 billion, Brand Finance said.


California’s Silicon Valley and New York’s Wall Street dominate the Brand Finance US 500, the firm said. According to the survey, California has 61 brands with a collective valuation of $484 billion.

New York, for its part, has 75 brands with a collective valuation of $422 billion.

The total brand value of Massachusetts brands to make the Brand Finance US 500 is $39.5 billion, the firm said.

Massachusetts’ most valuable brand belongs to EMC, the Hopkinton-based data storage giant. According to Brand Finance, EMC’s brand has a value of $6.3 billion.

Some of the other local companies to make the list are defense contractor Raytheon (with a brand value of $3.5 billion), office supply giant Staples (also $3.5 billion), and T.J. Maxx ($2.4 billion).

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