Business

KFC Brings Back the Double Down ‘Sandwich’

KFC (AP Photo/Elise Amendola) AP

Fast food connoisseurs, start your engines: KFC announced plans to bring back its infamous Double Down sandwich for a about a month starting next Monday.

The item features 540 calories of bacon, Monterey Jack cheese and some, uh, “Colonel’s sauce’’ bookended with two pieces of fried chicken. Mmm.

For the health-conscious fast food fans among us, the chain also offered a grilled chicken substitute ringing in at only 460 calories. For reference, a McDonald’s Big Mac is about 550 calories.

KFC sold more than 10 million Double Downs during its first month on the market in 2010, after the buzzworthy sandwich got the attention of late night television hosts, daredevils and disgusted food critics.

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But KFC’s parent company, Yum! Brands, took the item off the menu in U.S. stores later that year, while global markets continued to gobble up the Double Down.

Jordan Weissmann at Slate called the re-release a “pure PR play.’’:

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Not into fried chicken? There’s always a hot dog with a bacon cheddar sausage bun.

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