Despite the writing on the wall about Jon Lester’s departure from the Red Sox, a billboard along the Massachusetts Turnpike featuring the ace pitcher stayed up through the weekend before being taken down, The Boston Globe reports.
According to the report, the People’s United Bank billboard used Lester to advertise free ATM locations from Boston to Florida. But after the trade, fans were less interested in convenient banking and more concerned about the reminder that Lester would finish the year in Oakland.
When the Red Sox announced that Lester was headed for the Oakland A’s, the oversized advertisement promoting free ATMs from “Fenway to Fort Myers’’ immediately became outdated. By the weekend, it was a sore reminder of Boston’s loss, as fans posted Twitter, “Just saw the billboard on the way to Boston with Jon Lester … I cried a little inside’’ and “#takeitdown.’’
But by mid-day Monday, the ad was indeed gone. The bank declined to comment.
You can read the full Boston Globe report here.