Watch this reimagining of the iconic ‘I’d like to buy the world a Coke’ ad

In 1971, Coca-Cola wanted to buy the world a coke with their iconic “Hilltop’’ ad—recently featured in the Mad Men finale—but now the public is singing a different tune.

Well, the same tune, but different words: “I’d like to buy the world a drink / that doesn’t cause disease.’’

Real people afflicted with illnesses like Type 2 diabetes, hypertension, and obesity reclaimed the song to focus on what sugar did to them.

“If not for drinking soda pop / It’s just so sugary / My liver might not be enlarged, might have a few more teeth’’ they sing.

The Center for Science In The Public Interest, the health advocacy group behind the ad, says soda companies have spent billions to tell consumers that soda brings happiness, according to CBS Boston.


“For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside,’’ said CSPI executive director Michael F. Jacobson. “It’s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune.’’

Dunkin Donuts throughout the years

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