Dunkin’ Donuts is thinking about changing its name

–Sue Ogrocki / AP, File

NEW YORK (AP) — Dunkin’ is thinking about dumping “Donuts” from its name.

A new location of the chain in Pasadena, California, will be simply called Dunkin’, a move that parent company Dunkin’ Brands Inc. calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.

The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts. Dunkin’ Donuts said it won’t make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.

Advertisement

News of the test was first reported by Nation’s Restaurant News.

Close

Get the latest sports alerts sent directly to your phone. Download our free app.
Local
'We're prepared for thousands'
November 19, 2018 | 4:00 PM