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Dunkin’ drops dyes from its donuts

FILE - In this Thursday, Feb. 14, 2013, file photo, a girl has a doughnut and a beverage at a Dunkin' Donuts in New York. Dunkin' Brands reports financial earnings on Thursday, Feb. 4, 2016. (AP Photo/Mark Lennihan, File)
–Mark Lennihan/AP/file 2013

If you’ve ever found yourself lured in by the candy colors of Dunkin’ Donuts signature confections, you can now feel slightly better about ingesting that strawberry frosting. Dunkin’ Brands announced on Thursday that it has removed all artificial dyes from its donuts, part of a previously-announced plan to remove all artificial coloring from its food and beverage menu by the end of 2018.

“Eliminating artificial dyes from our donuts is an incredible milestone moment for a fun brand whose products are synonymous with bright, colorful confections,’’ Tony Weisman, the company’s chief marketing officer in the US, said in a statement. “After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts.’’

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The company said it was using natural ingredients to replace the synthetics, and promised that donut aficionados would not be able to discern a difference in the color palette of the new frostings.

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