L.L.Bean to open Salem, N.H., store in 2020

The 15,000-square-foot store will be located aside the lake at the forthcoming Tuscan Village development, store representatives said.

Keith Bedford/Globe Staff

Need some boots?

L.L.Bean, the Maine-based outdoor gear and apparel retailer, has announced it will open a 15,000 square-foot store in Salem, New Hampshire, in fall 2020 at a lakeside location at the Tuscan Village development, now under construction.

“The Merrimack Valley has outstanding outdoor recreation opportunities, as well as people who love to get out and enjoy the outdoors in their everyday lives,” Greg Elder, retail vice president at L.L.Bean, said in a statement. “Salem is an ideal location for us, situated among residential communities and near the gateway to adventures in the White Mountains. We’re eager to help people get outdoors, from the backyard to the backcountry.”


In a press release, the retailer said the store will include a variety of outdoor gear, footwear, and apparel; will employ approximately 50 people; and will “be located directly on the lake at Tuscan Village, allowing customers to try out paddle sports equipment right at the store.”

L.L.Bean is the latest addition to the 170-acre development, slated to include a mix of stores, residences, and offices, and hospitality and medical spaces, according to the statement. Tuscan Village will sit on the site of the former Rockingham Park horse racing track, approximately one mile north of the Massachusetts border.

“We are ecstatic about the partnership we have established with L.L.Bean at Tuscan Village,” Joe Faro, lead developer, said in a statement. “The L.L.Bean team shares our vision and belief that experiential retail in a true mixed use environment is the direction of place-making in retail real estate.”

According to L.L.Bean, the company’s other New Hampshire locations include a retail store in West Lebanon and outlet stores in Nashua, Concord, North Conway, and North Hampton. The closest location to Salem, New Hampshire, is currently in Burlington, Massachusetts.

“This will be only the second store in New Hampshire offering the full L.L.Bean retail experience, including Outdoor Discovery Programs to teach skills and offer new experiences of outdoor activities to empower people to share in the joy of the outdoors,” the press release said.



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