The headlines — and there are plenty of them — say it all:
- Peloton faces backlash and ridicule over new holiday commercial (Today.com)
- New Peloton commercial sparks cries of sexism (New York Post)
- Peloton’s terrifying new ad is the best horror movie in recent memory (Vox)
- This Peloton commercial needs to calm down (The A.V. Club)
Yes, people can’t seem to stop talking about, and criticizing, Peloton’s new holiday ad, “The Gift That Gives Back.”
The commercial features “Grace in Boston” (there’s always a local connection) as she chronicles the year since her husband (presumably) gifted her a Peloton bike for Christmas in a series of selfie videos, which she then splices into a homemade movie and shows him.
As The A.V. Club puts it:
As a new commercial from Peloton makes clear, one of the best ways to accomplish this goal (of buying the perfect gift) is to give your loved ones stationary bikes that hold them hostage for at least a year of anxiety-soaked daily exercise.
Here’s just a taste of what Twitter had to say. Also, what do you think of the ad? Let us know in the comments below.
We all need to treasure the things that bring us together as a nation, as a people. Collectively hating on this Peloton ad is that thing. pic.twitter.com/UQtUU4CCQt
— Renee Klahr (@reneeklahr) December 2, 2019
the lady in the peloton ad is already toned and fit in the "before" part, making it very hard to believe she would be nervous about a basic spin class. (tho that's probably the least weird thing about the ad)
— Erin Griffith (@eringriffith) December 2, 2019
Correct me if I'm wrong, but a Peloton is basically just an exercise bike for people with too much money?
— JaysonTatUmaThurMannieFresh (@SnottieDrippen) December 2, 2019
You know the Peloton couple lives next to that dick who bought two GMC trucks for funsies
— Eric Stangel (@EricStangel) December 3, 2019
a peloton ad where the husband gives his wife a peleton and she sells it and has $2,000.
— Jessica Huseman (@JessicaHuseman) December 2, 2019
I want the Peloton ad where someone piles clothes on it for a year and takes pictures of the pile’s growth and feels just fine about it
— BUM CHILLUPS (@edsbs) December 2, 2019
The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror
— Jess Dweck (@TheDweck) December 2, 2019
worried the peloton wife is going to leave her husband & apply to grad school once she discovers she loves working hard & getting nowhere
— ye olde merry blank canvas tote (@crispycrise) December 2, 2019
Sorry to shake things up but I'm excited to announce I'm throwing my hat in the ring and joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting, and approval of the Peloton ad.
— Bess Kalb (@bessbell) December 2, 2019
No offense to the Peloton lady but if your Christmas gift to me is just a video of you using the Christmas gift I got you last year then you’re not getting another Christmas present from me again
— Pete Blackburn (@PeteBlackburn) December 3, 2019
What do I do if I actually want a peloton for Christmas?
— Alex Gaskarth (@AlexGaskarth) December 3, 2019