Peloton’s infamous (and extremely viral) ad features ‘Grace in Boston’

What do you think of the commercial? Let us now in the comments below.

The headlines — and there are plenty of them — say it all:

Yes, people can’t seem to stop talking about, and criticizing, Peloton’s new holiday ad, “The Gift That Gives Back.”

The commercial features “Grace in Boston” (there’s always a local connection) as she chronicles the year since her husband (presumably) gifted her a Peloton bike for Christmas in a series of selfie videos, which she then splices into a homemade movie and shows him.

As The A.V. Club puts it:

As a new commercial from Peloton makes clear, one of the best ways to accomplish this goal (of buying the perfect gift) is to give your loved ones stationary bikes that hold them hostage for at least a year of anxiety-soaked daily exercise.

Here’s just a taste of what Twitter had to say. Also, what do you think of the ad? Let us know in the comments below.

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