Celebs

Tom Brady’s new clothing line launches Jan. 12

The brand’s first launch drops next month, and the latest campaign photos feature top college athletes dressed in BRADY.

Tom Brady poses in a top from his new clothing line BRADY.

Tom Brady’s clothing brand has an official launch date—BRADY comes out on its eCommerce site on Jan. 12 and hits select Nordstrom stores on Jan. 19. BRADY enlisted the help of 10 NCAA and newly drafted athletes to star in the brand’s recently released product shots.

Among the campaign’s stars are Shedeur Sanders, son of football star Deion Sanders, and Cade McNamara, quarterback at Brady’s alma mater, University of Michigan. 

Tom Brady poses with two other University of Michigan athletes — quarterback Cade McNamara, left, and tennis player Andrew Fenty, right, in items from his new clothing line BRADY.

Other campaign stars include hockey player Jack St. Ivany of Boston College, basketball players Jermaine Samuels of Villanova and Julian Reese of University of Maryland, tennis players Andrew Fenty of University of Michigan and Patrick Zahraj from UCLA, football players George Pickens of University of Georgia and Grayson McCall of Coastal Carolina University, and baseball player Henry Davis of the Pittsburgh Pirates.

Jackson State freshman quarterback Shedeur Sanders, son of football star Deion Sanders, poses in BRADY.

“Having these 10 athletes represent our first BRADY campaign is really special,” Brady told WWD. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded.”

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“From a fractured hand to becoming a 2018 NCAA Champion,” said a BRADY Instagram post, “Small Forward Jermaine Samuels has his sights set on another winning season at Villanova.”

Villanova basketball player Jermaine Samuels, posing in BRADY, was a 2018 NCAA champion.

“You know his last name, now get to know his game,” another post read. “Jackson State Freshman Starting Quarterback Shedeur Sanders is redefining what legacy looks like,” the brand continued. “BRADY is proud to stand behind the next generation of greatness.”

The brand won’t be released in its entirety next month—“release 1” will include select pieces from the brand’s “Train + Live” collection, according to a Dec. 16 email blast. For early access to the release, sign up for emails on bradybrand.com.

Brady is partnering on the clothing line, which includes both athletic and casual wear, with Jens Grede, the fashion entrepreneur behind brands like Kim Kardashian West’s Skims. Dao-Yi Chow, cofounder of the streetwear brand Public School New York (and formerly of DKNY), has co-designed the project. 

The brand uses “advanced fabrications and more sustainable practices to create an intelligently designed and highly engineered collection for optimal performance on and off the field,” according to the initial press release.

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