In a video featuring Grizzlies guard Ja Morant, New York Liberty guard Sabrina Ionescu, and other Nike-signed athletes, the company shared its message of gratitude to healthcare workers and how they plan on giving back to cities such as Chicago, Memphis, Los Angeles, and New York City, as well as parts of Europe.
The Nike Zoom Pulse sneakers were designed specifically to be worn in medical conditions. Keeping in mind that healthcare workers stand for extended periods of time, the shoes resemble an “athletic clog” and feature a rubber outsole, a secure fit to the heel, and are spill-resistant.
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@nike has crafted a sneaker designed for medical workers. Named the Nike Air Zoom Pulse, the shoe is for everyday heroes like nurses, doctors, home health providers, and others who work to support patients. The shoe features a laceless upper marked by a protective PU-coated synthetic vamp while an elastic strap keeps the heel secured for easy on and off access. Elevating the shoe is a Zoom Air heel unit paired with a water-dispersive rubber outsole.⠀ Photo: Nike
The company has partnered with non-profit Good360 to distribute their products across the US. They have also donated 95,000 pairs of soccer socks to healthcare works in L.A. and New York City, which currently has the most cases and deaths from COVID-19 in the country.
Following Nike’s announcement, New York City Mayor Bill de Blasio thanked the company on Twitter.
“Stepping up for New Yorkers? Nike Just Did It!” he tweeted.
Stepping up for New Yorkers? Nike Just Did It!
— Mayor Bill de Blasio (@NYCMayor) May 4, 2020
Converse, a Nike footwear company based in Boston, has donated 2,600 pairs of shoes to Beth Israel Deaconess Medical Center and Boston Medical, according to Nike’s release statement. Their aim is to ensure that hospital and food service workers “have comfortable, clean footwear as they travel to and from work.”
Nike is also aiding healthcare workers and hospitals in Europe, and have donated 4,000 pairs of shoes and 3,500 sets of their Dri-FIT apparel to hospitals and shelters. Through the help of local organizations, they will be sending an additional 2,500 pairs of Nike Air Zoom Pulse sneakers to healthcare workers in Paris, Barcelona, Berlin, London, Milan, and Belgium.
The company says that their COVID-19 response efforts total more than $25 million.