Dunkin’ Donuts celebrated National Donut Day in 2013 by announcing the launch of a bacon, egg, and cheese breakfast sandwich on a glazed doughnut.
Wednesday is National Waffle Day. Take a guess what happened next.
In a press release, the Canton-based chain unveiled its newest breakfast creation: a bacon, egg, and cheese sandwiched between “two thick, deep-ridged Belgian Waffles.”
The new sandwich—featuring Cherrywood smoked bacon, egg, and American cheese—will be available nationwide next Monday, August 29, as well as Dunkin’ Donuts’ vast array of pumpkin-flavored coffee drinks and baked good. The chain will also introducing salted-caramel coffee flavor to kick off the beginning of fall, err, late-August.
As for Dunkin’ Donuts’s latest breakfast-food portmanteau, the new waffle sandwich sells for a suggested retail price of $3.89, according to a company spokeswoman.
For more health-conscious folks, who nevertheless want to start their day with a fast-food bacon, egg, and cheese made out of waffles, the new sandwich runs 460 calories, 27 grams of fat, 14 grams of sugar, and 16 grams of protein.
This isn’t the first time Dunkin’ Donuts has substituted more traditional breakfast sandwich bread for waffles in an attempt to appeal to the Leslie Knope demographic.
In 2009, they released a bacon, egg, and cheese between two “maple-infused” (non-Belgian) waffles. In 2010, they launched a sausage, egg, and cheese version. And in 2011, the chain tried out one sandwiched between blueberry waffles.
Last April, The Daily Meal reported that the chain was testing a chicken-and-waffle sandwich in Florida, featuring two Belgian waffles, maple butter, and breaded chicken.
However, whether Dunkin’ Donuts’s waffle sandwich can rise to the level of its fast-food breakfast mashup rival, the McGriddle, remains to be seen.