MIT start-up Locu acquired by GoDaddy for $70 million

Locu, an MIT startup that helps small business get found online by potential customers, has been acquired by GoDaddy for a reported $70 million.

The 2-year-old company, now based in San Francisco, enables businesses to automatically update their listings on multiple websites like Yelp, TripAdvisor and YellowPages simply by making changes to their Locu accounts. For instance, the service could help a restaurant quickly post nightly specials and other menu changes on many of the sites that diners commonly use to find and pick a place to eat.

Locu charges $25 per month and has about 30,000 subscribing businesses. It already was integrated into GoDaddy’s Website Builder service for businesses.


“We couldn’t think of a more powerful platform to accelerate Locu’s growth,’’ Locu chief executive Rene Reinsberg said in a statement. “We each have a core mission to help local businesses succeed. Our team developed deep respect for GoDaddy during our initial partnership and was impressed by the execution speed and quality, its industry-leading customer support and the passionate, experienced new management team who puts product first.’’

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