Attracting Millennials to Top Places to Work

HubSpot employees play foosball in their Cambridge office.
HubSpot employees play foosball in their Cambridge office. –HubSpot/Facebook

Leadership, benefits, and engagement. All important considerations when looking for the right place to work. But recent studies show Millennials have their own ideas about what makes a good workplace.

Flexible Scheduling and Elastic Structure

At CarGurus, formal meetings are rare.

“The environment is fast paced: we test new ideas frequently, so there’s always a current of excitement running through the office. We make decisions quickly and there’s little hierarchy within the organization to slow that process down,’’ said Amy Mueller, director of PR at CarGurus.

“Our people are given a lot of responsibility and are empowered to try new ideas, make independent decisions, and speak their mind,’’ Mueller added.


HubSpot, a Cambridge-based marketing software company, also considers the Millennial mindset toward scheduling and hierarchy.

“Our founders wanted to rethink the way the workplace works. HubSpot wants it to match the way our lives work,’’ said Katie Burke, PR for HubSpot.

“People here work hard. Our philosophy is to give young people the ability to solve for themselves. We emphasize results not face time. When it comes down to it, our culture focuses on autonomy.’’

Burke described the office as “radically transparent,’’ meaning that a young graduate has access to the same documents as a CFO. Company wikis encourage participation and democratization within the workplace, which gives employees exposure to executives and the ability to showcase their performance.

Netprospex, a Waltham-based data management company, is another standout. Sure, Millennial tech nativists may have an inherent aptitude and interest in their work, but for many employees the ability to make a difference is what sets Netprospex apart.

“What I really like about [Netprospex] is the entrepreneurial spirit. If you come up with an idea of how to do something quicker, better, or faster, upper management is always willing to hear your ideas and always has your back,’’ said one employee in a promotional video.



“All new employees are assigned a buddy when they begin. it’s more to show them the culture, some of the fun stuff that we do, but they’re also there to discuss the company as a whole and help them with any questions as they complete their training,’’ said John Munro, Service Center Supervisor at Commonwealth Financial Network.

MeYou Health celebrates successes such as new customer launches or positive clinical trial results, with dinners and happy hours.

Similarly, HubSpot gives Millennials the positive reinforcement they crave through peer toasts or bottles of champagne for massive accomplishments. Any of HubSpot’s 640 employees can be honored at a monthly Champions Dinner, hosted by executives to reward nominated workers.


If champagne isn’t a beverage of choice, HubSpot employees can visit “PubSpot’’ for a craft beer on tap. The company pub even has its own Twitter account! With happy hours and company formal gatherings, opportunities to socialize are abundant, says Burke.

This is particularly important to Millennial workers, who want coworkers to feel like family.

“We have catered lunches together twice a week, and we gather for happy hour every Friday afternoon. Our CEO, Langley Steinert, also holds small group lunches with randomlyselected groups of employees across departments twice a month.

“We also have a “Fun Captain’’ who helps organize “Fun Friday’’ events for the entire company…we’ve sea kayaked on the North Shore, raced cares at F-1, had paddle tennis tournaments, game nights. We just had our first shuffleboard tournament last week,’’ said Mueller.


MeYou Health holds weekly all-team lunches and “Beer 30,’’ a social gathering for team bonding and game playing.

“In successful, high-growth companies, culture is more than an endless supply of fruit, chocolate, samosas, departmental grill-off’s, and weekly yoga classes. These are just some of the awesome perks we offer to make coming to work a little more fun, and we have a whole lot more,’’ reads the company page for Netprospex.

“The culture here is fantastic. We have bocce tournaments. Right now in the service center there’s a game of corn hole going on. It’s a close knit place,’’ said Munro.

For these companies, the proof is in the numbers. With 301 employees born in the 1980s and 77 born in the 1990s, Millennials make up more than half of Commonwealth Financial Services’s 700 employees. Hubspot’s average employee age is 27, with 85% of workers under the age of 34. Sixty-five percent of CarGurus’ 88 employees were born between 1980-1997.

By offering employees “me time’’ with a game of corn hole, talking business over a catered breakfast, and fostering community through off-site excursions, these top-performing companies have proven a Millennial adage “work hard, play hard.’’

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