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Make Way for Another Classic Storytime Experience in Faneuil Hall.

Independent bookstore owner Adam Hirsch follows “the World’s Only Curious George” store in Harvard Square with a new venture across the river, Make Way for Ducklings – the world’s only store based around the beloved children’s book by Robert McCloskey. Hirsch spoke to Globe correspondent Cindy Atoji Keene about his second venture in store branding

“I’m proud to be the owner of the ‘World’s Only Curious George Store” in the heart of Harvard Square. I wanted to duplicate this ‘storytime’ experience with another destination store. When I thought of other children’s authors with local ties – Eric Carle, Richard Scarry, Dr. Seuss – the classic had to be Robert McCloskey’s Caldecott Award-winning picture book, Make Way for the Ducklings. Mrs. Mallard and her ducklings have already inspired the bronze duckling statues in the Public Garden and an annual spring children’s parade, among other things, and now I have an opportunity to bring these beloved characters to life in a two-floor, 5,000 square foot store at the well-trafficked Faneuil Hall. The McCloskey estate has given their blessing for exclusive branded merchandise – T-shirts, keychains, magnets, bookmarks – and we’ve designed the store to be interactive. Kids can do a ‘find the ducklings’ challenge or snuggle in a ‘3-D’ reading nook featuring a little duckling nest and pillow ‘stones’ – you feel like you’re sitting around in Momma Mallard’s nest. That’s where we do story time as well. These are all ways to draw in customers, because it’s a tough time for retail, but we’re more than a bookstore; the Make Way for Ducklings Store in Faneuil Hall is an fun and education city attraction. I still read Make Way for the Ducklings to my two young kids, ages 7 and 10, and they never tire of it. It’s the quintessential tale of looking for home.”

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