Curating content for a personalized ‘Endorfyn’ feed

Marin Orlosky is content curator at PopSleuth, the maker of Endorfyn, a personal entertainment engine that creates a customized feed of media and product selections from all of your Likes. She spoke with correspondent Cindy Atoji Keene about curating Endofyn’s content to help fans find ‘more of what they like.’

“I have very eclectic tastes; with music, I like everything from Katy Perry to remastered Nina Simone albums. I’m a huge fan of author Margaret Atwood and I like indie actress Brit Marling. So a lot of traditional recommendation engines might not get my preferences and make odd algorithmic guesses based on the aggregate. It’s for people like me that start-up Endorfyn was launched by a team of veteran media and technology entrepreneurs. We like to say that we are pioneers of the post-search era. In the ever-expanding web of arts and entertainment, the data barrage is exponential, but Endorfyn finds the signals in all the noise. Do you like Jennifer Lawrence? The site will serve up movie tickets to The Hunger Games: Mockingjay Part I. Like Beyonce? Here’s how to buy an On the Run tour poster. I spend much of my days curating the databases of media services such as Amazon, Spotify, Hulu, HBO Go, YouTube, iTunes and others to pull relevant content, served clutter-free with no ads, on a web platform that works on any device. Our business model is based on taking a percentage of sales made on these affiliate sites by our users. We work out of a cool, colorful office in Central Square, where the Endorfyn manifesto is plastered all over our walls: “I am not my demographic. I like my salad local and my movies imported.” As content curator, I’m continually parsing media releases and information to refine the user experience. And by the way, on my radar right now is Vin Diesel, including trailers for Fast and Furious 7; Amanda Palmer’s new book, The Art of Asking, and a new album of pop classics song by Zooey Deschanel. The good stuff just keeps on coming.”

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