Penn National Gaming is breaking form in its Tewksbury slot parlor proposal — it will not carry the company’s Hollywood brand name, and instead will be gently titled Merrimack Valley Casino, the company said in a statement.
Penn on Tuesday also released its first rendering of the project, which has a distinct ski-lodge flavor.
The Tewksbury project will include “Flutie’s Sports Bar,’’ a project with former Boston College quarterback and NFL player Doug Flutie, the company said.
“We have spent the last three weeks asking local residents what they would like to see and the types of amenities they’d like offered at Merrimack Valley Casino,’’ said Jeff Morris, director of public affairs for Penn. “We are excited to bring their recommendations to life in a design that fits the town and Merrimack Valley. We are equally excited to partner with Mr. Flutie in the first of a number of amenities to be included at the facility.’’
The $200 million project is planned for a 30-acre parcel at 300 Ames Pond Drive near the intersection of Interstate 495 and Route 133. The project is expected to create 1,000 construction jobs and 500 permanent positions, according to Penn.