2 Mass. women sue companies over ‘slimming’ underwear claim

Two Massachusetts women are taking two undergarment makers to court, saying the companies misrepresented the slimming power of their products, according to the Boston Business Journal.

The suit says companies Maidenform Brands and Wacoal America used a Spanish-made fabric whose manufacturer claims is infused with minerals and nutrients to help reshape the wearer’s body, according to the BBJ.

From the Journal:

The suit claims the fabric is produced "to prey upon women's insecurities about their body images, because defendants know that the annual revenue of the U.S. weight-loss industry is $20 billion, sales of shapeware are estimated at over $750 million annually and sales of 'nutrient-infused' textiles, or 'cosmeto-textiles,' are estimated at more than $600 million annually."

The women claim they paid up to a 50 percent premium for the slimming underwear, according to the Journal.

Scalese can be reached at roberto.scalese@globe.com or via twitter @BertoScalese.


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