Running Times magazine published and hastily deleted a tweet Wednesday on how to finish the Boston Marathon “in one piece“ — a particularly poor choice of words during the Dzhokhar Tsarnaev trial.
The tweet linked to an informational article on tips for Boston Marathon runners, but its text — “Tips for reaching Boylston Street in one piece’’ — provided a jarring reminder of the Boston Marathon bombing that killed three and injured more than 260.
Boston.com took a screenshot before it was deleted:
The tweet linked to a 2009 article written before the 2013 bombing, which may explain the wording. The article contained the language about reaching Boylston Street — the final stretch of the marathon where the bombs detonated — in one piece. The magazine quickly changed the language in the article around the time it deleted the tweet.
Messages left via telephone, email and Twitter for members of the magazine’s editorial staff were not immediately returned early Wednesday evening. UPDATE: “The tweet used phrasing from the subhead of a 2009 story about training for and racing the Boston Marathon – which in the context of 2009 was appropriate. We simply didn’t catch it. As soon as we realized our mistake, we deleted the tweet and changed the subhead,’’ Running Times Deputy Editor Sarah Lorge Butler wrote in an email to Boston.com.
The tweet generated a swift Twitter reaction before it was deleted. Here are a few of the tweets:
@runningtimes that's not phrased the best way— Mike Kramer (@mkramer1121) March 25, 2015
@runningtimes Reaching Boylston Street in one piece?!? You didn't just say that, did you?— David Papineau (@broadwayrunclub) March 25, 2015
@OkayTUNA14 The article (which is really good and insightful) was published in 2009 and I'm sure the tweet text is simply an oversight.— Dan Way (@DansWay07) March 25, 2015