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Good luck getting Bostonians to call the Hancock Tower by its new name

Owners of the John Hancock Tower rename the iconic building.

If Bostonians are known for anything, it may be their resistance to change (i.e. Fenway Park).

With that in mind, the owners of Boston’s tallest building may be facing an uphill battle trying to get locals to refer to the John Hancock Tower by its new name: “200 Clarendon.’’

The owners of the tower, Boston Properties, announced the name change on Thursday, explaining that because John Hancock is no longer a tenant of the building, they couldn’t continue to use the name for the building. The new name is the building’s street address.


Even during the announcement of the name change, officials with Boston Properties continued to call it the Hancock Tower.

So we’re off to a good start.

Information from the Associated Press was used in this report.

When Boston built the Hancock Tower, and it started falling apart:

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