Forbes regrets calling ‘SMILF’ character ‘a Southie’

Here we go again.

Frankie Shaw SMILF
Frankie Shaw as Bridgette in 'SMILF.' –Mark Schafer/Showtime

For the second time this week, a publication is apologizing for mistakenly calling a person “a Southie” in an article.

In a story about the show SMILF, which is set in South Boston, Forbes contributor Susannah Breslin described the show’s protagonist (played by Frankie Shaw) as “single, smart, a southie … and you know the rest.”

“The rest,” in this case, was a negative reaction on social media.

Breslin’s error came a day after a California newspaper wrote that Palo Alto residents could “eat like a Southie” thanks to the opening of the city’s first Wahlburgers.

While the Forbes review didn’t garner a response from Donnie Wahlberg, Forbes nevertheless added a correction to the bottom of its article, reading: “An earlier version of this story referred to the show’s main character as ‘a southie.’ The author regrets the error. As points out, ‘Southie’ is a place, not a person.”