Warning labels scare people away from sugary drinks, Harvard study says

Researchers found that “graphic warning labels reduced sugary beverage purchases by 14.8%, while text warning labels and calorie labels had no effect.’’ –Justin Sullivan/Getty Images

Scare ’em.

That’s the crux of a new study from Harvard researchers who found that graphic warning labels about the health risks of sugary drinks dissuaded people from buying the beverages.

The study, conducted by researchers at Harvard’s T.H. Chan School of Public Health and published Monday in Psychological Science, focused on a field test at a hospital cafeteria, the university said in a statement.


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