The American Girl store in the Natick Mall — the only one of its kind in New England — shuttered permanently Wednesday night.
American Girl announced the planned closure of the Natick doll store and another location at the Mall of America in Bloomington, Minnesota, in late January. Both stores opened in November 2008.
“While decisions that impact our associates, our customers, and the community are always difficult, the closures are a necessary step to improve the overall health of our business and reinvest in key areas of growth,” Wade Opland, vice president of retail for American Girl, said in a statement.
Seventy-three full- and part-time employees lost their jobs with the Natick store’s closure, the company said. Transition assistance was being offered to eligible employees.
In a CBS Boston video, Rachel Darling brought her daughter, Haylie, to the Natick store on Wednesday night. They were among other families taking a last trip down memory lane.
“It was just a nice place to bring her. Even if you didn’t buy anything, she would just like to walk around,” Darling said.
Seventeen retail stores will continue to operate, the closest to Boston now in New York City.