Dorothy’s Costume Boutique is closing after 73 years on Mass. Ave.

Event cancellations due to the coronavirus pandemic have created a loss in sales that the owner called a "worst-case scenario."

The exterior of Dorothy's Costume Boutique on Mass Ave.
The exterior of Dorothy's Costume Boutique on Mass. Ave. –(Photo provided by owner Jon Diamond)

For many, the quirky costume shop on Mass Ave. near the Christian Science Plaza is a go-to place for colorful wigs, statement sunglasses, and costumes for events like Halloween and Pride.

Dorothy’s Boutique was founded in 1947 as a mom-and-pop shop. Owner Jon Diamond said its last day open will be June 30.

“I would like to thank all our supporters for many awesome years,” Diamond said. “The customer base is very diverse with a common quest to have fun and feel the spirit of representing themselves or causes peacefully and with dignity.”

Diamond said the economic impact brought on by the coronavirus pandemic — specifically the cancellations of many summer events in the city — are to blame. In an e-mail, Diamond wrote that it was the “worst-case scenario for our business,” citing that curbside sales might have  worked “… if every event hadn’t been canceled.”

Dorothy’s Boutique’s wig selection. —(Photo provided by owner Jon Diamond)

Diamond said he may consider a pop-up store in the coming months.

Dorothy’s Costume Boutique is hosting a closing sale until June 30.

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