Those watching President Donald Trump’s rally in Tampa, Florida, on Tuesday couldn’t help but be exposed to a fringe movement that discusses several loosely connected and vaguely defined — and baseless — conspiracy theories.
In one shot on Fox News, the president was partially obscured by a sign in the crowd reading “We Are Q.” In another shot during the president’s speech, a sign promoting the debunked Seth Rich conspiracy theory, with the hashtag #Qanon, came into focus in the center of the screen. Some attendees wore T-shirts with a blocky Q. Others held up signs with the letter.
Oh look, QAnon sign at the Trump rally pic.twitter.com/2BwYWMJtWS
— Salvador Hernandez (@SalHernandez) July 31, 2018
So QAnon and Seth Rich conspiracy signs have already made their debut on Fox News during the Trump rally pic.twitter.com/j3XwXJ5qvg
— Salvador Hernandez (@SalHernandez) July 31, 2018
They were all self-described “followers of Q,” an anonymous person or group of people who claim to be privy to government secrets. That supposedly classified information has been revealed on the 4chan and 8chan message boards and spread around mainstream internet platforms like YouTube, Facebook and Twitter. Q has attracted people — the exact number is hard to know — eager to consume his “breadcrumbs,” or new details in a sprawling web of conspiracy theories.
What is QAnon? Just give me the basics.
Here is the short version: Q claims to be a government insider exposing an entrenched, international bureaucracy that is secretly plotting all sorts of nefarious schemes against the Trump administration and its supporters. The character uses lingo that implies he or she has a military or intelligence background.
It’s a stew of various, but connecting, conspiracy theories that generally hold Trump as a conquistador battling a cabal of anti-American saboteurs who have taken over government, industry, media and various other institutions of public life in a plan to … well, the overarching goals of the nefarious actors are not clear.
The slightly longer version:
A growing group of people (more on the scale and scope of that community below) are coalescing around a collection of theories and half-thoughts that they believe reveal an untold story of current world events. To decode what they believe is actually happening, followers of Q sift through the president’s tweets, government data sets or news articles.
Ben Decker, a research fellow at the Shorenstein Center on Media, Politics and Public Policy at Harvard, described followers of the QAnon narrative as “an interactive conspiracy community.”
Sometimes followers of Q just look for signs that he exists. A popular Rosetta Stone they use is to look for uses of the number 17 (the letter Q’s placement in the alphabet). So when Alabama’s football team presented Trump with a jersey with the number 17, it was taken as coded signaling of Q’s influence. (The team was visiting the White House as the champions of the 2017 college football season and had presented President Barack Obama with a jersey bearing the number 15 when it visited after winning a championship in 2015.)
Q’s followers ascribe secret coordination and hidden motives to an endless parade of politicians, journalists and leaders of industry and other institutions. Often, their theories are wildly at odds with reality.
The community uses the language of mind-bending pop culture alternate realities like “The Matrix” or “Alice in Wonderland.” It is common to tell stories of how followers have been “redpilled,” or have come to believe that observable reality is false and the QAnon narrative is real.
The shared rush to interpret clues from a “drop” of information from Q resembles something close to what video gamers call an MMO, or massive multiplayer online game.
Why should I care about a fringe corner of the internet?
Because QAnon is not limited to a fringe corner of the internet. In addition to its front-and-center presence at Trump’s rally, it has been promoted by celebrities including Roseanne Barr and Curt Schilling, the former baseball star who has a podcast for Breitbart.
The paranoid worldview has crossed over from the internet into the real world several times in recent months. On more than one occasion, people believed to be followers of QAnon have shown up — sometimes with weapons — in places the character told them were somehow connected to anti-Trump conspiracies.
“The biggest danger is you are one mentally unstable person away from the next massive incident that defines whatever happens next,” Decker said. “The next Pizzagate, which for better or worse did define the political conversation for a while.”
In June, a man armed with a rifle and a handgun drove an armored vehicle to the Hoover Dam on what he said was a mission from QAnon: to demand that the government release the Justice Department’s report from its inspector general on the conduct of FBI agents during the investigation into Hillary Clinton’s use of a private email server.
The report had actually been released the day before, but Q’s followers believed there was a secret, second report that contained far more damning information about the FBI. There is no indication that such a report exists. The man was arrested after a standoff with the police.
Most recently, a suspicious and possibly armed man showed up at the law offices of Michael Avenatti, the lawyer for Stephanie Clifford, the adult film performer known as Stormy Daniels, after Q posted a link to Avenatti’s website and a picture of the office building. The man did not enter the premises.
In an interview, Avenatti said he had received a large number of threatening emails and social media posts in recent months, “but this one we have significant reason to believe posed a significant threat.” He said local law enforcement was investigating the incident.
“I do think it is dangerous, absolutely,” Avenatti said. “And I think it is incumbent upon the president to quash this nonsense as opposed to feeding it.”
Decker said the prominence of QAnon T-shirts and signs at Trump’s televised rally in Tampa, and the elevation of that imagery via cable news coverage of the rally, were troubling. “In a sense, the internet won,” he said.
“These are communities craving attention, they’re craving media appearances, they’re craving exposure so they can further propagate,” he said. “It is very concerning to exponentially increase the audience of this content to eight-, nine- or 10-figure populations.”
What else can we say about the size and scope of this community?
The /r/GreatAwakening subreddit board vibrantly shares memes with 49,000 followers, making it a medium-size board. There are Facebook groups, one of the most popular of which has nearly 40,000 members sharing hundreds of posts with one another each day.
Video explainers of Q followers talking through potential connected topics have racked up millions of views on YouTube, and the numbers of tweets out there are too numerous to count (and the difficulty in discerning genuine posts versus bot activity makes Twitter a poor measuring stick anyway).
But perhaps the greatest signal of the sustained, dedicated audience for this discussion can be found in the seismic traffic to websites and apps set up to collect and curate preferred 4chan posts about Q.
In April 2018, an app called “QDrops” was among the 10 most downloaded paid iOS apps in the Apple Store, according to an NBC report that cited an analytics site.
The Qanon.pub site was created in March 2018 and has quickly established an audience of over 7 million visits a month, according to the web analytics company SimilarWeb.