More campaign ads arriving this week in Boston mayor’s race

[fragment number=0]More campaign ads urging Bostonians to cast votes for this or that mayoral candidate are hitting the airwaves this week.

Daniel F. Conley, who also happens to be the Suffolk County district attorney, launched a 60-second video Wednesday that starts with black-and-white family photos.

The ad, part of a large and ongoing media campaign, says Conley’s parents instilled two lessons he carried with him into public office, first as a city councilor then as district attorney and now — he hopes — as mayor. Those two things, according to the ad: “Work hard and stand up for what you believe in.’’


Felix G. Arroyo’s campaign released his second television ad this week, a 30-second, Spanish-language spot airing on Univisión and Telemundo. The “our values’’ ad features parents and local community leaders, including Carlos Arredondo, the cowboy-hat-wearing peace activist photographed aiding injured spectators in the aftermath of the Boston Marathon bombings.

Each tells viewers that he or she is voting for Arroyo, an at-large city councilor, because things such as better schools and opportunities are important.

Then, Arroyo, shirt sleeves rolled up, says, “I am Felix Arroyo and I am running for mayor of Boston because I share your values.’’

John Barros plans to release a video this week, too, but his will run on the interwebs instead of the airwaves. The two-minute, nine-second online video focuses on education.

Why no television ad?

“The trend is people are online more than they are on the TV,’’ Barros answered. “Online videos and online ads are a great way to be in front of my voters.’’


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