Dating app Tinder now worth $5 billion

–Nam Y. Huh/AP photo

Dating app Tinder is apparently so popular that it is now worth $5 billion, Bloomberg News reports.

It’s almost worth as much as its majority owner InterActiveCorp, according to Bloomberg’s Serena Saitto.

IAC recently bought another 10 percent of Tinder from venture capitalist Chamath Palihapitiya for $500 million, according to people with knowledge of the deal. That values the 20-month-old company with 10 million daily users at $5 billion, compared with IAC's market capitalization of about $6 billion.

IAC also runs dating websites Match.com and OkCupid.com.

The Tinder app matches people up in the same area based on mutual likes and allows users to like or pass on a potential date with just a swipe.

(H/T Slate)

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