Yo Got $1 Million, Then It Got Hacked

Yo got hacked.
Yo got hacked. –Apple app store

So, this is what a startup worthy of a $1 million investment looks like today.

Beyond this sentence, I’m not going to question whether Yo, a stupid app with one stupid function that lets you send the word “Yo’’ to your friends and that might have been launched as an April Fools’ joke, should have received that kind of funding on the basis of what it does. Others have already done so quite well, noting (among other things) that it cost literally nothing for the designer to build.

But even if the app does have a function—there’s an argument, though not a very good one—you’d think those sinking money into it would do at least a little bit of due diligence into that eensy-weensy thing you hear about now and then in tech: Security.


Yes, Yo has already been hacked. And according to the college student hackers, it was really, really easy to do. From TechCrunch:

The student emailed TechCrunch detailing what he alleges is the results of the hack: "We can get any Yo user's phone number (I actually texted the founder, and he called me back). We can spoof Yo's from any users, and we can spam any user with as many Yo [sic]. We could also send any Yo user a push notification with any text we want (though we decided not to do that)."

So some college kids have already gotten access to the phone numbers of all 200,000 Yo users and have the ability to, at the very least, annoy the hell out of them with yo after yo after yo.

But hey, at least that $1 million hung around the headlines for a few days…and at least now founder Or Arbel has somewhere to spend it.

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