The opportunity to own the house built on a foundation of Super Bowl victories and Vogue fashion spreads is back.
But the marketing is a little more hush-hush this time around.
Tom Brady and Gisele Bündchen shipped off to Tampa earlier this year for Brady’s new role as quarterback for the Tampa Bay Buccaneers, but offloading their 12,112-square-foot mansion at 112 Woodland Road wasn’t as easy as trading NFL teams. The home, originally listed at $39.5 million before lowering to $33.9 million, was pulled off the market this spring as a result of the coronavirus pandemic freezing activity in the ultra-high-end sector, a former listing agent with Gibson Sotheby’s told the Globe at the time.
The Brookline mansion is once again for sale — and has been for a few months as an off-market listing, according to its new broker.
“I often find whether a property is on-market or quietly available off-market that I can connect the dots by picking up the phone,” said Maggie Gold Seelig, founder of luxury boutique firm MGS Group Real Estate and who has had the listing since this summer. “Relationships matter, and knowing who is in the market often really matters.”
Off-market listings have grown in popularity in recent years across Greater Boston, as sellers in the historically Puritan region shied away from broadcasting property values in the public arena of online Multiple Listing Service pages. The Brady-Bündchen family are now part of the secretive ranks (OK, maybe now not-so-secretive) of Brookline’s off-market listings.
Their five-acre property was last listed on the market at $33.9 million, but Seelig said current details would be shared with prequalified buyers and brokers who have signed a non-disclosure agreement — “as is customary in these situations,” she added.
There are still plenty of details of 112 Woodland Road out there due to its prior stint on the market, as well as Bündchen’s quasi-tour of the property during her appearance on Vogue’s “73 Questions” series.
The five-bedroom home adjacent to The Country Club features a gym, yoga studio, wine room, and guest house. It goes without saying that the wooded yard has plenty of room to throw a football.
Sources familiar with the neighborhood said the new listing also includes a strip of land from an adjoining property to add a gated right-of-way off posh, secluded Yarmouth Road. But as of Tuesday night, there was no visible installation from that street.
While the home may have been taken off the market at an uncertain time in the economy, Boston’s real estate market has actually been hotter than ever through the spring, summer, and fall. Bidding wars are practically foregone conclusions in some segments of the market, especially as some potential home buyers favor single-family homes over downtown condos in light of the pandemic.
Despite the prior price drop under previous agency Gibson Sotheby’s, Seelig isn’t concerned there could be a headwind in selling something as high-end as the Brady-Bündchen home.
“I don’t approach this property any differently than I approach any of the properties I agree to work on. I create a strategy that works for each particular circumstance,” Seelig said. “Home is home, and clients with whom I have the joy of working really do create wonderful environments in which to live. It’s a really fun aspect of my work to be able to find people who appreciate great architecture and design and then make a perfect match.”
The only lull in the market Seelig saw was the last two weeks of March. It has been a buying boom — across all price points — ever since, she said. That momentum can just as easily extend to 112 Woodland Road.
“I have been exceptionally busy — gratefully so,” Seelig added. “People at all price points are reevaluating what home means to them. It turns out, and COVID has proven this to be so true, there’s no place like home.”